Begin Anywhere.

I swore I’d never blog. Having my thoughts judged by strangers on the Internet is not my idea of a good time.

I'm hoping like hell that I'm wrong.

On that note: hi, hello, willkommen, bienvenue, welcome. I’m Rachel, and I run this show.

I’ve known for as long as I can remember that I wanted to own a business. It didn’t matter what kind, it only mattered that it was mine. I fell into being a florist. I love flowers, but it was the desire to open my own business that led me to spend hours Googling “how to open a floral design business.”

(Go ahead. Google away. I’ll wait. You won’t find much. Not much that's helpful, anyway. It was worse five years ago.)

Raise your hand if you’re thinking of opening a floral design business and you’re feeling afraid to do it. Are you worried that no one will like your work? Wish you knew how the hell to make a corsage? Confused about what to do first?

You’re in the right place. I can help with that. I've been there, and I’ve spent thousands of dollars and years of my life figuring all of this out. More than anything though, I’ve been lucky. A handful of amazing, wonderful people taught me how to do this, and I'd like to pay it forward. Hence the blog I swore I'd never write.

Here's the first lesson, the first secret, and likely the single most important lesson I can offer you:

The answer to “what do I do first?” is always, always: anything, something, any one thing. Begin. Do some tiny piece of the thing you’re afraid to do.  Stop thinking, and do

Opening Taproot was terrifying. At times, it so terrifying that I thought I couldn't do it. I was wrong about that too. It turns out I'm built for this. But blogging? Oh, fuck no. This vulnerability crap sucks. This is terrifying. This I was not, I repeat, NOT built for.

You’re scared to open a business, and I’m scared to blog.

And so this is what we’re both going to do: Begin.

Begin anywhere.