Who else in your area is competing for your ideal client’s attention?
First, let’s go shopping. Do a Google search for wedding florists in your area.
o What does each florist specialize in?
o How do they talk about their businesses?
o What do you like or not like about their websites?
Next, check out these resources for more information on how to do competitive market research:
— How to Conduct Competitive Market Research
— Market Research & Competitive Analysis