Who else in your area is competing for your ideal client’s attention?
First, let’s go shopping. Search for wedding florists in your area. Pretend you are your ideal client.
Who would you consider hiring?
What does each of you competitors specialize in? What do you like or not like about their websites? How do they talk about their businesses?
Next, check out these resources for more information on how to do competitive market research:
— How to Conduct Competitive Market Research
— Market Research & Competitive Analysis