What makes you different from your competitors?
What makes your business different?
— Your aesthetic?
— How you source your flowers?
— The quality of your flowers?
— Your stellar customer service?
The thing that makes your business different is known as your Unique Selling Proposition, or USP.
(Note: you do not need to be like everyone else, nor do you want to create a business just like someone else’s. Specialization is your friend. Being different is a good thing!)
If you’re not sure what yours is, try reading this guide to finding your USP.
If you’re more of a visual thinker/learner, try filling in a strategy canvas.