Research & Strategize

Unique Selling Proposition

What makes you different from your competitors?

What makes your business different?

— Your aesthetic?

— How you source your flowers?

— The quality of your flowers?

— Your stellar customer service?

— ???

The thing that makes your business different is known as your Unique Selling Proposition, or USP.

(Note: you do not need to be like everyone else, nor do you want to create a business just like someone else’s. Specialization is your friend. Being different is a good thing!)

If you’re not sure what yours is, try reading this guide to finding your USP.

If you’re more of a visual thinker/learner, try filling in a strategy canvas.