Hi! I'm Rachel.
Once upon a time, I was a wedding florist.
Now I teach aspiring florists the skills they need to open, run, and grow their own businesses.
If you're anything like me, you likely have a few questions...
...where am I? What is Taproot?
For four years, Taproot operated as a wedding floral design studio in Brooklyn, NY. We specialized in working with locally and sustainably grown flowers.
Our website now serves as a resource for new wedding florists.
...and you are?
I’m someone who remembers what it’s like to dream about becoming a florist. Someone who wondered for a long, long time if she’d ever be able to open her own business. And I’m someone who—eventually, finally—managed to do both.
I remember wondering which floral design classes I should take, which books to read. Attempting to muster the courage to open my own business. Feeling terrified to share my work. Feeling like I wasn’t good enough.
And then: the excitement when I booked Taproot’s first wedding. The high when we finished our first wedding season. The moment I realized that—despite the worry, despite the self-doubt—I’d actually made it all happen.
Why did you close? What’s next?
Sometimes life winds up derailing a dream. In my case, life threw me several health-related curveballs.
And while I’ve had to close our design studio, I’m hoping that Taproot will find a second life as a flower school. (With classes starting in fall 2020. We’ll see…)
In the meantime, you can find me here on this website—writing and sharing what I've learned, in the hope that I can help other wedding florists make their own big, bright, messy, flower-filled business dreams come true.
Here’s what Taproot’s lovely clients have to say about me:
“...the quality of her work is outstanding. But what makes her stand apart is her desire to be a positive contributor... She seems to honestly get excited to hear about the little details and to learn about you. ”
“...I cannot say enough spectacular things about Taproot. Rachel is a consummate professional. She is incredibly organized, detail-oriented, and more than willing to go the extra mile for her clients. ...their arrangements were beyond my wildest dreams.”
“She is super communicative, easygoing, and fun to work with. And the end result was so beautiful, I just kept looking around in awe throughout the wedding.”
Who is this for?
This is for the newbies. Everything on this site is for new or aspiring florists and farmer-florists.
This is for you if you’re:
new to floral design
new to working on weddings
or in the early stages of opening your own business
(If you're already an old pro, you are in the wrong place. There are tons of other resources out there for you. But thank you for stopping by!)
So, now that I’ve answered your questions, here’s mine:
What can I help you with?
(And—in the words of the great Ms. Frizzle—"Seat belts, everyone!")
Can’t find what you’re looking for? Check out my favorite floral design books, videos, and courses here.
