Who are your clients?

Your Ideal Client



Now that you’ve researched your target audience, it’s time to think about your ideal client.

That’s right—client, singular. One person. This (imaginary) person is known as your Ideal Client Avatar or ICA.

Use the workbook below to create an in-depth profile of your ideal client.

Keep in mind:

— your answers in your “Business Beginnings” workbook

— the characteristics that are common among members of your target audience

Once you know exactly who you’re looking for, you know more about how to interest them, communicate with them, and book them as clients.