Research & Strategize

Unique Selling Proposition



What makes you different from your competitors?

What makes your business different?

Your aesthetic?

How you source your flowers?

The quality of your flowers?

Your stellar customer service?


The thing that makes your business different is known as your Unique Selling Proposition, or USP.

(Note: you do not need to be like everyone else, nor do you want to create a business just like someone else’s. Specialization is your friend. Being different is a good thing!)

If you’re not sure what yours is, try reading this guide to finding your USP.

If you’re more of a visual thinker/learner, try filling in a strategy canvas.