Taproot is a Brooklyn-based floral design studio + school.
We provide flowers for weddings of all sizes, and teach classic and garden-style floristry technique to amateur, aspiring, and early career florists. Launched in early 2015, we're on a mission to support local flower farmers with every bloom we purchase, every wedding we design, and each class we teach.
Two years later, we're proud to say we offer an environmentally friendly and socially conscious alternative to traditional floral design.
- learn more below -
taproot | noun | tap·root
1: a primary root of a plant, from which smaller roots grow
2: the central element in a line of growth or development
Simply put—we believe in carefully considering the environmental, economic, and social impact of our work.
The vast majority of flowers sold in the United States are imported from other countries. These flowers are beautiful, but the conventional cut flower industry has an ugly side. Industrial flower farms are often hard on both the land and the laborers who work it, and the overwhelming preference for imported blooms among those who sell cut flowers represents a significant economic loss for the American agricultural community.
Like all florists, we want to create beautiful floral design work—but we also want that work to stand for something. Our goal is to provide our clients with flowers that are both stunning and sustainable.
Here's how we work:
- How We Source Our Flowers -
We work with a group of flower farmers in New York, New Jersey, Connecticut, and Pennsylvania to source almost all of our flowers—people whose names and stories we know, who treat their employees well, and whose work we believe in supporting. We prioritize buying from women-owned and small to medium sized farms, and we are resolute about using locally grown flowers as often as possible in order to support these farmers and strengthen demand for their work.
- Why It Matters -
Being local enables our growers to bring us their flowers without the aid of toxic preservatives, excess packaging, or jet fuel, and to provide us with unusual, delicate flowers that wouldn't survive long-distance shipping. Grown with respect for the soil and brought to us not long after being harvested from the field, these flowers are as exquisitely beautiful as flowers get.
- We're Green, Year Round -
We prioritize working with locally grown flowers year round. (Hooray for the miracle of green houses!) However, when we can't find the materials we need locally, we remain committed to purchasing flowers that we know are grown with great care. We first look to farms further south on the East Coast, and from there exclusively purchase non-local flowers from farms that are certified through the Florverde Sustainable Flowers, Veriflora Sustainably Grown, or Rainforest Alliance certification programs. These three programs have stringent requirements that align with Taproot's values, and farms that qualify for certification must demonstrate their commitment to environmental, labor, and quality standards.
If you have thoughts or questions about our procurement processes, we'd love to hear from you.
If you're a florist in the New York area and you'd like to learn more about sourcing local flowers, please don't hesitate to get in touch. We're happy to share what we know!
- Who We Are -
Margaret Cuff | Florist
Makes a mean boutonnière; knows where to find the best coffee.
Elaine Burns | Florist
Makes one hell of a wrist corsage; in charge of snacks.
Rachel Gordon | Florist
The owner of Taproot, Rachel thinks that farmers are awesome and that local flowers are prettier than imported ones. Raised by a family of flower and plant lovers, gardeners, and farmers, some of her earliest memories are of wandering in her grandparents' greenhouse and smelling the orchids.
She never passes on the opportunity to fill a new notebook, and has taken classes with some of the finest florists in the US and the UK, including Sarah Lineberger, Rachel Wardley, Saffron Dodds-Smith, Jennie Love, Erin Benzakein, Ellen Frost, Kelly Perry, + Kiana Underwood.
A former stage manager, Rachel can't seem to escape careers that involve sticky tape. (Scotch, masking, packing, grip, spike, floral, stem, waterproof—there is always a roll of tape to fight with wherever she goes.) She knows the lyrics of far too many show tunes, loves all things yellow, and believes that coloring inside the lines is optional.
Oh, and—she really loves her job. (Despite the tape.)
© 2015-2017 Taproot Flowers LLC. All rights reserved.